Getting Started on Instagram to Drive Traffic

by Bryan Shaw:

Instagram can help you build awareness, boost engagement, and drive traffic to your business.

Use Appealing Photos:

Instagram users look and respond to captivating, and creative photos. Using creative images can help boost engagement, and if you’re a local business, they can drive customers to your location.

Use Instagram Ads:

You see sponsored ads from businesses all over Instagram now. This allows you to put your products or services in front of a specific audience you want to reach. You can target a customer demographic beyond just your current Instagram followers.

When you use Instagram ads to show your products in action, you help viewers understand how they can use your products.

Use Video:

According to a Vidyard report, 71% of marketers say video conversion rates outperform other types of marketing content. Videos can compliment your photos.

Instagram lets you record videos that are between 3 and 15 seconds long, which is more than enough time to grab the attention of your prospects and customers.


Instagram contests let you showcase your products, attract leads, and grow your followers all at the same time. Plus, contests are fun and enjoyable for your fans. If you want to run an Instagram contest for your business, you can simply offer a free product to celebrate a particular company milestone. If the milestone is Instagram-related, all the better! You’ll promote customer loyalty and gain free publicity when fans tag their friends.

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