by - Bryan Shaw:
Help grow your audience and customer base, but first you need to understand social media marketing fundamentals. Follow these tips to expand your customers, your brand, and most importantly your profits.
Know your audience and what they are posting in online content. You should be listening to your audience and what they are posting in online content. Read their content and join discussions and learn what is important to them.
Be specialized. You can’t be everything to everyone. A focused social media and content strategy is intended to build a strong brand and create success.
It is about quality not quantity. It is better to have a small audience who reads, shares, and engages with you and your content than have thousands of followers who never participate or engage with you and your brand.
Social media and content marketing success doesn’t happen overnight. You’re going to need to commit to the long haul to achieve results.
If you publish quality content and your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. Getting your content shared will open entry points for search engines to find the content in keyword searches and opening new ways for people to find you online.
Find those who specialize in your industry who have quality audiences that can help you gain interest in your product or service. Connect with them. If you come across as an authority in your industry they might share your content with their followers.
Focus on creating amazing content and develop relationship with online influencers. These influencers could become great word of mouth marketing for your brand.
Acknowledge every person who reaches out to you. Building relationships with your audience and influencers is an important part of your social media marketing success.
Don’t publish your content and then disappear. Be consistent with publishing your content. Be available to your audience.
A portion of the time you spend on social media should be focused on sharing and talking about content published by others.