Improve Your Instagram Marketing

by: Bryan Shaw

Do you use Instagram to market your business? Do you want to take your Instagram marketing to another level? Then you should consider these easy steps.

Embed Your Instagram Feed for More Visibility
One of the easier things to do is to embed your Instagram feed on your website. There are a variety of widgets you can use. Choose one that fits your brands look and feel the best. These widgets will also update automatically so your feed is constantly updated. This also gives you free advertising on your own webpage.

Filter Your Images for a Signature Look
Make sure you are telling your company’s story. The images you use are a reflection of your business and branding. These shots should appeal to your audience. Give your images a nice cohesive look that unifies your brand. A cool app to use is A Color Story. The app’s five basic filters for free or buy all of the filters for $7.99. It’s best to just a couple filters to stay consistent.

Share Photos From Other Instagram Accounts
This is a great way to build relationships with your followers and others in the industry. A successful Instagram includes developing, supporting, sharing, and engaging in your community. This is a great thing to do for your business. Your followers will likely become more engaged and begin to share your photos as well.

Schedule Your Instagram Posts
As we all know you can’t be glued to social media 24/7 even if we want to be. So keep those updates active with an app like ScheduGram. This tool lets you post immediately or schedule posts for later. You can even manage multiple Instagram accounts so you don’t have to keep logging in and out of individual accounts. You can also grant access to multiple users so everyone on your team will have access to your Instagram posting schedule.

Track the Performance
As with any social media posts, have a strategy and measure the performance.

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