Resume

Bryan C. Shaw
www.linkedin.com/in/bryancshaw/
mrbryanshaw@hotmail.com

Creative, analytical and solutions-driven leader, spearheading social media strategies and content production for the development and growth of clientele. Influentially lead teams of content specialists through the planning, production and distribution.

Skills and Expertise:

  • Adobe Creative Suite, Final Cut Pro, Google Adwords Certified, Web Design & Content Development, Brand Strategy, Digital and Traditional Advertising, Online Streaming, Hootsuite, WordPress, Site Catalyst, Social Media Advertising and Metrics, UMO Marketing Software, Telescope Digital Asset Management programs, Core Metrics

Achievements:

  • Boosted Clear Channel Las Vegas digital sales by $50K for the year and exceeded annual unique traffic goals by 6%
  • Increased Facebook “Likes” and Twitter followers for CC Las Vegas by 10% on a quarterly basis
  • Increased traffic on WHOG957.com by 127% in 45 days through website redesign and SEO
  • Organically increased Facebook presence by 74% for freelance client Independent Motorcycles by producing original content such as videos, and photos for distribution across social platforms

Professional Experience:

BRYAN C. SHAW | FREELANCER

Clearwater, Florida, 2013 to Present

DIRECTOR | SOCIAL MEDIA & DIGITAL MARKETING

Clients include:

  • Independent Motorcycles (www.independentmotorcyclesaz.com)
  • Service Advisor Journal (www.serviceadvisorjournal.com)
  • Automotive Leadership Academy Online (www.automotiveleadershipacademy.com)
  • Southern Stone Communications (whog957.com www.1033wvyb.com)

Responsibilities:

  • Social Media Strategy including Facebook advertising
  • Website & E-Commerce Design, Mobile & e-mail marketing, SEO / SEM
  • Video and content creation, graphic design, sales and marketing tools

 

VITALITY DIRECTORY, INC.

Seminole, Florida, August 2016 to April 2017

MARKETING DIRECTOR | CONTRACT

  • Lead all A/B testing in gauging effective rebranding efforts and identifying various opportunities within potential market segments and key verticals
  • Formulate targeted marketing campaigns through the explicit use of search engine optimization (SEO), utilizing key meta data, creative content strategy, concise brand messaging and proper media attribution to draw in new audiences
  • Identify key areas of interest for effective content development for execution of both traditional and digital awareness-related campaigns to drive new traffic, retain satisfied audiences and convert visitors into long-term clientele

LAZBRO DIGITAL

Los Angeles, CA, January 2016 –  August 2016

DIGITAL MARKETING STRATEGIST & MARKETING MANAGER | CONTRACT

  • Aligned digital marketing strategies with business development objectives, often exceeded expectation through the increase of client reach and customer growth
  • Drove online engagement for a local equity crowdfunding company, resulting in heightened brand awareness and industry interests
  • Established creative social media campaigns for a health and beauty company, increased online engagement between new and existing consumers
  • Spearheaded all research for the design and launch of a crowdfunding campaign to secure resources in the development of a children’s wearable GPS technology

HOME SHOPPING NETWORK | HSN

St. Petersburg, Florida, 2015

DIGITAL PRODUCER & PROJECT MANAGER | CONTRACT

  • Responsible for digital project management of cross platform initiatives, provide coordination and communication to ensure all milestones are met
  • Communicated vision and supported requests inclusive of site experience, on-air support, technical requirements, creative assets, and all other elements to support and measure success
  • Responsible for QA for all content prior to publication to production environments

MFNROCKS.COM

Las Vegas, Nevada, 1999 to 2013

FOUNDER, OPERATOR & CONTENT SPECIALIST

  • Spawned solid listenership from zero, founding a widely-received online radio station through implementation of live interactive content
  • Grew monthly traffic to over 250K unique impressions a month by streaming live in-studio performances, contesting and ticket giveaways;
  • Developed integrated marketing campaigns, driving traffic to MFNRocks through social and mobile media outlets

KDKB-FM | 93.3 FM

Mesa, Arizona, 2007, 2010, 2013 to 2014

ON-AIR TALENT & ASSISTANT PRODUCTION DIRECTOR

Produced radio promo spots, commercials and specialty programs for the station, while taking special interest in the production of the Alice Cooper Show, a highly-favored show within the programming line-up. Grew social media following; developed blogs and daily web content, drawing in new listeners and stakeholder interests. Hosted daily on-air programming.

IHEART MEDIA | CLEAR CHANNEL MEDIA & ENTERTAINMENT

Las Vegas, Nevada, 2011 to 2013

DIGITAL CONTENT DIRECTOR | KWNR-FM, KPLV-FM & KSNE-FM

  • Created daily web and social media content for three radio stations, carrying out and optimizing strategies for increased performance of campaign targets
  • Initiated strategic partnerships, developed packages for digital sales for advertising and sponsorship for increased revenue
  • Led an in-house team of online coordinators through digital content publishing strategies, including graphic design and layout creation; encouraged ongoing brand communication, creating and publishing weekly e-mail newsletters for both internal teams and brand enthusiasts.
  • Managed advertiser reporting with Doubleclick DART

KDOC-TV

Los Angeles, California, 2011

CREATIVE SERVICES DIRECTOR, WEBSITE MANAGER & PROMOTIONS MANAGER

  • Pioneered the launch of various outdoor advertising campaigns under a $250K budget, developed and managed assets to attract new viewers, while continuously growing audiences for increased revenue and value to television sponsors
  • Produced and directed nightly 20-30 second on-air segments in the local area highlighting various communities and businesses
  • Optimized web management processes, reducing both time and costs for design by $100K through utilization of more efficient resources and implementation of the WordPress platform 

 

CERTIFICATION:

Marketing Certificate – St. Petersburg College, Clearwater, Florida, 2017

Google AdWords Certified – Google, 2016

Hootsuite Certified – Hootsuite, 2016

IBM Marketing Cloud Certified – IBM, 2016

Web Design Certified – Glendale Career College, Glendale, California, 2000

 

Education:

Master of Science, Entertainment Business, Full Sail University, Winter Park, FL (2010)

  • Concentration: Business & Strategic Planning
  • Course Director Award in Business Plan Development

Bachelor of Science, Digital Arts and Design, Full Sail University, Winter Park, FL (2009)

  • Class Salutatorian
  • Concentration: Digital Media Development