Rules of Social Media

by: Bryan Shaw

Knowing the power of content and social media can help take your audience and customer base upward in a dramatic way. Getting there without knowledge or experience can be a challenge.

It is important that you know some basic fundamentals to social media.

1. Listen
Listen to your audience. Join discussions and see what is important to your customers / followers. This will allow you to add value to their news feed instead of cluttering it and risking that they might hide or “unlike” your business.

2. Focus
Specialize. Be highly focused on your social media and content to help / continue to build your brand.

3. Quality
Quality trumps quantity. Always have always will. It is better to have 100 followers who read, share, and talk about your business than 100,000 who do not engage with you or stop contacting you after a few posts.

4. Patience
Social media success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. Compounding
Create and post quality and continue to build your audience of quality followers they will share that content to their friends on their social networks ad blogs. This also helps in gaining traction for search engines to find you in keyword searches, and can help you grow and more people to find your website online.

6. Influence
Find online influencers in your area and have quality followers who are likely to be interested in your products, services, and business. Spend time to build that relationship and connect with them.

7. Value
Do not spend every moment promoting your product or service. Add value to the conversation. Create content and valuable relationships. Over time those people will be a great catalyst for word of mouth promotion for your business.

8. Acknowledgment
Do not ignore your online audience. That relationship is vital to the social media success. Acknowledge everyone who reaches out to you.

9. Accessibility
Be available to your followers. Don’t just post content then disappear. Your followers can be fickle and can and will leave if you disappear for weeks or months. They will replace you.

10. Reciprocity
Share content that is published by others. If they are talking / promoting your business, then you should take the time to promote them as well.

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