by - Bryan Shaw:
What does your logo say about your business? Different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Remember font style, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.