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Difference Between Digital Marketing and Social Media

by - Bryan Shaw:

As much as we use social media and digital marketing I still get asked the question what is the difference in the two or are they the same? The following is what I find to be an easy explanation to understand the difference.

The difference between digital marketing and social media is that social media is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but that is not 100% true as there are many more components that make up a digital marketing campaign.

Digital marketing is building awareness and promoting a brand or product online using all available digital channels.

The major components of digital marketing are:

Internet Marketing – Web, SEM -search engine marketing – includes SEO and Pay per click advertising, smartphones, mobile markets, email marketing, online banner advertising and Social Media.

Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor)

What is social media?

The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.

Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.

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